Privacy Policy

In the following, we will inform you about the processing of personal data during the use of our website.

Contact details of Controller / Data Protection Officer

The Controller as defined in Article 4 (7) of the EU General Data Protection Regulation (GDPR) is

BAUER Aktiengesellschaft 
BAUER-Straße 1, 86529 Schrobenhausen, Germany
Phone: +49 8252 97-0

You can reach our data protection officer at or by writing to our mailing address “c/o Data Protection Officer.”

Collection of general information

If you use our website for informational purposes only, that is, if you do not create an account or provide us with any other information, we only collect the personal data that your browser transmits to our server. This includes the following: The content of the request (specific page), date and time of the request, data volume, web browser and web browser version, operating system, the referrer URL (the page from which you accessed our website), access status and the IP address.

The legal basis is Article 6 (1) Sentence 1 (f) GDPR. Without this data, it would not be technically possible to deliver and display the contents of this website. In this respect, the collection of data is absolutely necessary. Apart from this, we use anonymous information for statistical purposes. This helps us to optimize our website and technology. Furthermore, we reserve the right to subsequently inspect log files if we suspect illegal use of our website.

Cookies / Cookiebot

On our website, we use session cookies that are required for the basic functions of the website such as page navigation, access to secure areas of the website and consent to the use of cookies. Cookies are small text files that your Internet browser stores and saves on your device. They are used to make the website more user-friendly and effective as a whole. These cookies are session cookies that are automatically deleted when you close the browser. They save a session ID that is used to attribute different requests from your browser to the same session.

The legal basis for technically essential cookies is Article 6 (1) Sentence 1 (f) GDPR, and also Article 6 (1) Sentence 1 (b) GDPR when entering into contracts through the website. Technically non-essential analytical cookies are only used on the basis of your consent pursuant to Article 6 (1) Sentence 1 (a) GDPR. You can change your browser settings to reflect your preferences, for example to accept third-party cookies or to refuse all cookies. However, we inform you that you may not be able to use all features of this website in that case. You may withdraw your consent to technically non-essential cookies at any time with future effect by clicking here.

Contact form

If you contact us via an online form or by e-mail, we will store the information you have provided in order to respond to your inquiry and ask any follow-up questions. The legal basis is Article 6 (1) Sentence 1 (a) GDPR, unless establishing contact is justified for the performance of a contract in accordance with the legal basis of Article 6 (1) Sentence 1 (b) GDPR. We also forward your inquiry to the appropriate parties within our Group where necessary in order to respond to your inquiry. We will erase the data collected for this purpose once its storage is no longer required, or restrict processing if we are required by law to retain the data.

Social media

We support communication on social media and provide corresponding social media links on our website (YouTube, Meta, Xing, WhatsApp, LinkedIn). We operate these pages as communication and informational channels to offer information about our services. The legal basis for data processing is Art. 6 (1)(f) GDPR.

If you visit our social media pages, no personal data will initially be forwarded to the social media provider as a rule. You can recognize the social media provider from the text in the box above its first letter or by the logo. We allow you to access the provider’s website via the stored link. If you access those websites, you will leave our website and your data will processed by those providers according to their data protection regulations. You can find more information about the purpose and scope of data collection and its processing by the specific social media providers in the privacy policies published on their websites. These privacy policies also provide further information about your rights and configuration options for the protection of your privacy.

When you visit our social media pages, the relevant provider will save your IP address along with other information that is available on your PC in the form of cookies. This information is used to provide us, as operator of the specific social media pages, with statistical information about the use of the pages. The generated visitor statistics are exclusively transmitted to us by the provider in anonymized form. We use this statistical data to make our posts and activities on our social media pages more attractive for users.  The data collected about you in this context is processed by the specific social media provider and may be transferred to countries outside the European Union. Please refer to the Privacy Policy of the relevant provider.

If you communicate with us via social media, we also process your personal data. In this regard, we are joint controllers along with the specific social media provider for the collection of data concerning visitors to our specific social media page.

Embedded YouTube videos

YouTube videos can also be viewed directly on our website. In this case, cookies or other tracking methods may be used by YouTube directly. The videos are embedded in “privacy-enhanced mode,” which means that no data about you as a user is transferred to YouTube if you are not playing videos. Personal data is not transferred until you play the videos (e.g. IP address, data and time of access as well as information about the specific page you visited on your website and the video you played). In addition, a connection is established with Google’s advertising network. If you are logged in to YouTube at the same time, Google can attribute your video view on our website to your YouTube account and use this information for the purpose of personalized marketing. If you do not want this to occur, you need to log out of your YouTube account before activating the YouTube plugin. Accordingly, before you can watch the videos on our website, you have to accept these cookies in accordance with Article 6 (1) Sentence 1 (a) GDPR. Apart from this, we have no influence on the transfer of data to YouTube. For more information on the purpose and scope of data collection and processing by YouTube, please refer to YouTube's Privacy Policy. This privacy policy also provides further information about your rights and configuration options for the protection of your privacy: To revoke your consent to the use of cookies on our website, follow the link for technically non-essential cookies under the “Cookies” section of this Privacy Policy and uncheck the box for the relevant cookies.

We also process your data when you communicate with us via YouTube. We do not collect any data ourselves about your YouTube account. However, we do process the data you enter via YouTube, in particular your username and the content published under your account, insofar as we may respond to your comments and publications under “Discussions.” As a result, the data you publish and disseminate freely on YouTube may be integrated into our website and made accessible to our followers.

When you visit the website, YouTube is informed that you have opened the corresponding page on our website. In addition, the personal data that your browser sends to our server is forwarded to YouTube. This happens regardless of whether you are logged into a user account provided by YouTube or if you do not have a user account. YouTube stores your data as usage profiles and uses this for the purposes of advertising, market research and/or targeted website design. This analysis, which also applies to anonymous users, is primarily used for placing custom ads and informing other users on the social network about your activities on our website. You have the right to object to the creation of these user profiles, but you must contact YouTube to exercise this right.

Data security

We adopt technical and organizational security measures to protect your data against unauthorized access. In addition to securing the operating environment, we use encryption in some areas (contact form). The information you provide is then transmitted in encrypted form using the Secure Socket Layer (SSL) protocol to prevent misuse of your data by third parties. You can tell that a page is secure if the status bar of your browser has a closed padlock icon and the address line begins with “https”.

Rights of the data subject regarding the processing of personal data

You are entitled to the rights resulting from the General Data Protection Regulation and the German Federal Data Protection Act (Bundesdatenschutzgesetz), in particular the right to access information (Article 15 GDPR), the right to rectification (Article 16 GDPR), the right to erasure (Article 17 GDPR), the right to restriction of processing (Article 18 GDPR), the right to object against the processing (Article 21 GDPR) and the right to data portability (Article 20 GDPR). To exercise these rights, please contact the data protection officer listed above.

Where processing of personal data is based on your consent, you have the right to withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.

Where we base the processing of your personal data on the weighing of interests, you may object to this processing. This is the case in particular if processing is not necessary for the performance of a contract with you, which we indicate specifically in the above description of functions. When exercising this right to object, we ask you to explain the reasons why we should not process your personal information as we have done. If your objection is justified, we will examine the situation and either stop or adjust data processing or demonstrate compelling legitimate grounds on the basis of which we will continue processing.

You also have the right to lodge a complaint with the data protection officer listed above or with a data protection supervisory authority.

Changes to the Privacy Policy

The controller reserves the right to amend this Privacy Policy and will announce any changes here.